The OG in textured hair care since 1986.
Black-woman-owned & designed for your best hair days.
Firstline Brands® is a time-honored black-owned enterprise, founded in 1986. The Firstline ethos is rooted in our commitment to embrace and accommodate the often-overlooked haircare needs of multicultural groups and hair types. Firstline Brands offers a masterful mix of hairstyling and maintenance essentials, from trend-right to timeless.
Our product lines—Evolve, WavEnforcer, Dri Sweat, Sleek, and Camryn’s BFF—are designed to meet our customers’ needs with high-quality hairbrushes, combs, satin sleep maintenance items, and styling accessories.
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The OG in textured hair care since 1986!
Black-woman-owned and designed for your best hair days.
